Menu Engineering
Classify items by popularity & profitability to maximize revenue
š Avg. orders: 0.1š° Avg. margin: 99.2%š¦ Total items analyzed: 118Classification based on above-average = High, below-average = Low
Matrix View
High popularity Ā· High profitability
These are your best performers. Highlight them prominently on your menu and train staff to recommend them.
Low popularity Ā· High profitability
Great margins but rarely ordered. Improve visibility, rename, add photos, or offer promos to move them into Stars.
High popularity Ā· Low profitability
Customer favorites with thin margins. Pair with high-margin add-ons or find cost savings without changing quality.
No items in this category
Low popularity Ā· Low profitability
Neither popular nor profitable. Consider removing these from the menu to reduce waste and complexity.
Strawberry mint
Refreshers